Groupe Proulx Construction
A redesign with SEO and speed optimization for an excavation and construction company.
The challenge
Groupe Proulx Construction is a family-run general contractor in La Pêche, Québec, doing excavation, construction, septic system installation and landscaping across the Outaouais region. Its website had to look as solid as the work it shows, load quickly on phones on site, and rank for local searches like excavation or septic installation in Outaouais, where most new clients come from.
My contribution
Redesigned the Squarespace site and improved it page by page: a clearer homepage structure with services, about, completed projects, testimonials and a quote request, a dedicated services page, and a stronger call to action throughout. Alongside the redesign I worked on technical SEO and loading speed, so the site is easier for both visitors and search engines to understand.
How it works
For search, every page has a focused French title and meta description built around the services and the region, along with a canonical URL, Open Graph tags for sharing and a sitemap. I added LocalBusiness structured data in JSON-LD with the company name, phone, email, location, service area and RBQ licence number, so Google can show the business correctly in local results. For speed, images below the first screen load lazily, and heavy media and sections were trimmed so the first view appears quickly, which matters most for visitors on mobile data.
A clearer route from service to quote
Find a relevant service
French titles and descriptions explain services and region.
Explore the company
Review service details, projects and testimonials.
Assess the fit
Clearer page structure supports local customer decisions.
Follow the quote action
Calls to action lead visitors toward a quote request.
LocalBusiness schema supports discovery. This flow does not imply guaranteed rankings or conversion gains.
Conversion
The site is built around getting quote requests. An announcement bar invites visitors to ask for a quote, each service card links to the services page, every service there has its own "Obtenez un devis" button, and the quote form with the phone number and email closes every page. Partner and certification logos, such as CNESST, RBQ and APCHQ, and the septic system brands the company is certified for build trust before the visitor reaches the form.
What it covers
- Redesign of the homepage and services page
- Clearer structure: services, about, projects, testimonials, quote
- French SEO titles and meta descriptions focused on Outaouais
- LocalBusiness JSON-LD with phone, service area and RBQ licence
- Canonical URLs, Open Graph tags and sitemap
- Lazy-loaded images and lighter pages for faster loading
- Quote calls to action on every service and page
- Responsive design for visitors on site and on mobile
Gallery
Outcome
A faster, clearer site that presents the company as a trusted local contractor, is easier for Google to understand for local searches, and leads visitors to a quote request from every page.